Synergetic, originally founded in 1999 as a DJ entertainment company, has rapidly evolved into one of Philadelphia's leading audio/visual production companies, achieving award after award from respected institutions within the industry.
Once Synergetic became a serious player in the A/V arena, a rebranding was recommended to highlight the company's newly recognized expertise, and create a distinction from the entertainment brand it was started as.
A new logo was developed, drawing heavy inspiration from the previous mark to preserve brand recognition, while simultaneously making the viewer ponder what was different about the new look. The font remained the same from the former logo to the new one, and the general shape of the beams of light that formerly surrounded the logo was partially retained to increase recognition. The color scheme was also changed up, introducing an exciting new purple primary color. Lastly, the name was streamlined from 'Synergetic Sound + Lighting' to 'Synergetic,' simplifying recollection.
EVOLUTION OF LOGO
Former Logo
New Logo
To bring the remainder of their client-facing materials up-to-date, a complete overhaul was performed, including letterhead, presentation folders, business cards, and more.
Letterhead, envelopes, business cards, and presentation folder
Presentation folder
Also created was a completely custom production services brochure, highlighting the company's service offerings while also serving as a self-encompassing portfolio.
Purple road cases were created for the company's multi-million dollar inventory list, standing out in the production world and self-advertising whenever they are used on gigs. A purple branded tablecloth and retractable pull-up banner were also designed and printed for marketing events such as career fairs and trade shows, in addition to branded water bottles and pens.
Purple branded road cases
Tablecloth, water bottles, branded pens, and signage for a career fair
Roll-up banner for trade shows and other marketing events
A for-mail postcard campaign was created to advertise the company's lesser-known capabilities, highlighting notable events featuring John Legend and David Tutera, and a static postal side for message repetition.
Custom-tailored pricing and cut sheets were developed to highlight services and product offerings. In every case, considerable effort was made to reduce all contents to one page to eliminate viewer fatigue and loss of interest.
